What exactly is the Missed Enquiry Audit, and why does it cost £250?
It's a paid diagnostic, not a sales call in disguise. I test every way a client can reach you — phone, Instagram, web form, Google listing — time how long each takes to get a reply, and write it up as a 6–8 page audit ranked by what each leak is costing you. You get a one-page fix list you can hand to anybody. It costs £250 because it's real work and it takes the best part of a day. Go ahead with any build within 90 days and the full £250 comes off your setup fee.
Will it sound like a robot to my clients?
That's the thing most clinic owners worry about, and rightly. It's written from a script you sign off, in your clinic's tone, using your own phrases. It always says who it is — it never pretends to be a member of your team. And the moment a conversation goes past booking and general questions, it hands straight over to you. You're always in control of its voice, and you can update it any time.
Do I have to change my booking system?
Not necessarily — but let me be straight with you about this, because some agencies aren't. Fresha and Treatwell don't offer a public booking connection, so nothing can write appointments into them automatically. That gives you two honest options: run bookings on the calendar I set up, which is what gives you true 24/7 auto-booking; or keep your current diary and have the AI collect the booking and hand it straight to you. I'll tell you which fits your clinic on the call — including if the answer is "don't change anything". Some systems do have proper connections — tell me what you're on and I'll check yours before you spend a penny.
Can I keep my existing phone number?
Yes. Your number stays yours and stays the number on your door and your Google listing. I route it so that if nobody picks up — or it's out of hours — the AI front desk answers rather than the call ringing out. You can switch that off whenever you like.
I already have a receptionist. Is this replacing her?
Usually not. Most clinics use it to cover what a person can't: evenings, weekends, and the twenty minutes she's dealing with someone at the desk while the phone rings. It picks up what would otherwise ring out. If you're currently weighing up hiring a second part-time person, that's the conversation worth having on the call.
Where does my client data live, and who owns it?
Data is processed in the UK, and you own all of it. Your domain, your number, your client list, your reviews, your Google profile — in your name from day one. Every clinic gets a signed data processing agreement before a single contact is imported. Treatment notes and clinical records stay in your clinical system and never come near the marketing side.
The win-back messages — is that allowed?
Only to clients your clinic has a lawful basis to contact, and every message carries a clear opt-out. Before any campaign goes out, you see and approve both the list and the wording. I won't message a list you can't lawfully message — and if that rules out part of your database, I'll tell you at the audit rather than after you've paid.
Will it ever give medical or treatment advice?
No — and this isn't a soft promise, it's the line the whole system is built around. It books, and it answers general questions: opening hours, parking, prices, what to expect on the day. It never says whether a treatment is suitable for someone, never discusses symptoms or medication, and never books a prescription treatment without a consultation first. Anything clinical goes to you, immediately.
What if it doesn't work for my clinic?
There's no long contract — you're month to month and you can cancel any time. The audit is refundable for 7 days if you read it and think it wasn't worth the money. And if you leave, I export your data, hand over the accounts and delete my copies within 30 days.
